Esther Beck - your partner for professional communication services in lifestyle, hospitality, lifestyle, fashion, culture, sports and food.

«Quality obliges - with passion and commitment visions become reality.»

Offer

Our services include the wide range of classic public relations work, concept development, social media in both consulting and execution. Our main focus is on:

Classic public relation services

  • Creating public relations concepts for product and service profiling; including analysis (topics, target groups, other brands), deriving public relation goals, naming dialogue groups and messages.
  • Communication strategy, creating measures, budget, control.
  • Strategic advice
  • Image profiling

Media relations

  • Developing texts for media kits
  • Establishing, maintaining and expanding personal relations with print and online media contacts, as well as with TV and radio in the German and French-speaking parts of Switzerland
  • Supporting media professionals in their research
  • Creation of target group-oriented distribution lists
  • Editorial meetings with the relevant media
  • Suggesting topics
  • Arranging exclusive publications and interviews
  • Continuous media monitoring including reports and providing information such as return on investements
  • Organisation and realisation of media conferences, media trips and/or events with individual media follow-ups
  • Daily media relations and availability to the media

Social media

  • Creating social media concepts
  • Writing social media editorial plans
  • Creating the necessary conditions for the successful use of social media
  • Evaluation of suitable networks and platforms as well as training and introduction of employees
  • Supporting or leading content and community management
  • Measurement and impact of social media
  • Derivation of improvement measures
  • General reporting and consulting

Events

  • Event conceptions and organisation, such as launches, anniversaries, media conferences, charity events etc.

Industries

We are committed to the following areas: 

  • Hotel industry
  • Gastronomy
  • Lifestyle
  • Tourism / Destinations
  • Watches / Jewellery
  • Design / Interior / Architecture
  • Fashion
  • Perfume / Cosmetics
  • Food and beverages
  • Retail
  • Public Institutions
  • Non-profit organisations

Team

We are communication professionals with a lot of experiene, we value authenticity, quality, style and sustainability. We maintain open and transparent communication and aim to achieve the best ­– together with our clients.

Esther Beck
Founder I Managing Director

I am persuaded, that successful communication does not come with good ideas only, but that the result is influenced by smoothly coordinated communication. Therefore it is important for me to use the wide range of media work on a professional level. In doing so, I rely on successful partnerships, use synergies and provide a functioning network of competent and market-tested partners in all areas.

Monika Buchser
PR Coordinator

As a former marketing specialist for various tourist attractions in Switzerland, the relationships with our clients and partners are very important to me. An understanding of the concerns of all parties leads to the starting position that is necessary to achieve goals.

My focus is on the detail of the individual tasks, complying time frames and pulling strings in the background. I have made it my goal to continuously expand the use of efficient technologies for communication and to use them for our clients.

Customers

Aerni Bern Hair, Store, Bar, Spa

Aerni Bern Hair, Store, Bar, Spa

An award-winning hairdressing salon, a spa, a bar and a boutique with exclusively selected international fashion labels can be found on more than 650 square metres in an ancient «Art Nouveau» hotel in Berne. All four under one roof.

Sonnenalp resort golf spa

Sonnenalp resort golf spa

With its 100-year tradition, the "Sonnenalp" is considered the flagship of the Alpine luxury hotel industry in Germany. Only 2.5 hours by car from Zurich, the five-star resort, beautifully situated in the midst of alpine nature, is family-run in the fourth generation and always sets standards in terms of golf, spa and leisure facilities.

The Park Hotel Vitznau – belle époque on the shores of Lake Lucerne

The Park Hotel Vitznau – belle époque on the shores of Lake Lucerne

On the ‘Lake Lucerne Riviera’, guests experience understated luxury, genuine hospitality, and scenery they simply cannot get enough of.

reCIRCLE - from disposable to reusable, with a system

reCIRCLE - from disposable to reusable, with a system

The Bernese start-up company reCIRCLE develops innovative reusable packaging for the catering industry. Thanks to the ingenious system, these remain in a closed cycle and can be reused by consumers at any time throughout Switzerland.

GRANDES TABLES SUISSES

GRANDES TABLES SUISSES

The association is made up of top-class chefs from all over Switzerland. Their common bond: the highest quality in cuisine and service. The jointly declared goal is to promote Swiss hospitality and upscale cuisine at home and abroad; as well as the professional development of young people who are the top chefs of tomorrow.

Madame Sum

Madame Sum

Three friends decide to venture into the craft of Chinese dumpling masters. They fiddle around, taste, test and finally refine the well-known dumplings with ingredients from European cuisine. These are produced in Herrliberg and delivered in the Zurich area and to the catering trade.

References

We have had the pleasure of working with the following clients on a project basis or over a longer period of time:

 

Contact

ESTHER BECK PUBLIC RELATIONS

Bellevuestrasse 57

CH-3095 Spiegel b. Bern

contact@estherbeck.ch

+41 (0)31 961 50 14

 

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