Esther Beck - your partner for professional communication services in lifestyle, hospitality, lifestyle, fashion, culture, sports and food.

«Quality obliges - with passion and commitment visions become reality.»

Offer

Our services include the wide range of classic public relations work, concept development, social media in both consulting and execution. Our main focus is on:

Classic public relation services

  • Creating public relations concepts for product and service profiling; including analysis (topics, target groups, other brands), deriving public relation goals, naming dialogue groups and messages.
  • Communication strategy, creating measures, budget, control.
  • Strategic advice
  • Image profiling

Media relations

  • Developing texts for media kits
  • Establishing, maintaining and expanding personal relations with print and online media contacts, as well as with TV and radio in the German and French-speaking parts of Switzerland
  • Supporting media professionals in their research
  • Creation of target group-oriented distribution lists
  • Editorial meetings with the relevant media
  • Suggesting topics
  • Arranging exclusive publications and interviews
  • Continuous media monitoring including reports and providing information such as return on investements
  • Organisation and realisation of media conferences, media trips and/or events with individual media follow-ups
  • Daily media relations and availability to the media

Social media

  • Creating social media concepts
  • Writing social media editorial plans
  • Creating the necessary conditions for the successful use of social media
  • Evaluation of suitable networks and platforms as well as training and introduction of employees
  • Supporting or leading content and community management
  • Measurement and impact of social media
  • Derivation of improvement measures
  • General reporting and consulting

Events

  • Event conceptions and organisation, such as launches, anniversaries, media conferences, charity events etc.

Team

We are communication professionals with a lot of experiene, we value authenticity, quality, style and sustainability. We maintain open and transparent communication and aim to achieve the best ­– together with our clients.

Esther Beck
Founder I Managing Director

I am persuaded, that successful communication does not come with good ideas only, but that the result is influenced by smoothly coordinated communication. Therefore it is important for me to use the wide range of media work on a professional level. In doing so, I rely on successful partnerships, use synergies and provide a functioning network of competent and market-tested partners in all areas.

Monika Buchser
PR Coordinator

As a former marketing specialist for various tourist attractions in Switzerland, the relationships with our clients and partners are very important to me. An understanding of the concerns of all parties leads to the starting position that is necessary to achieve goals.

My focus is on the detail of the individual tasks, complying time frames and pulling strings in the background. I have made it my goal to continuously expand the use of efficient technologies for communication and to use them for our clients.

Customers

Aerni Bern Hair, Store, Bar, Spa

Aerni Bern Hair, Store, Bar, Spa

An award-winning hairdressing salon, a spa, a bar and a boutique with exclusively selected international fashion labels can be found on more than 650 square metres in an ancient «Art Nouveau» hotel in Berne. All four under one roof.

Sonnenalp resort golf spa

Sonnenalp resort golf spa

Mit ihrer 100-jährigen Tradition gilt die «Sonnenalp» als Flaggschiff der alpinen Luxushotellerie in Deutschland. Nur 2,5 Autostunden von Zürich entfernt, ist das herrlich inmitten alpiner Natur gelegene Fünfsterneresort in vierter Generation familiengeführt und setzt stets Massstäbe in puncto Golf, Spa und Freizeitangebot.

The Park Hotel Vitznau – belle époque on the shores of Lake Lucerne

The Park Hotel Vitznau – belle époque on the shores of Lake Lucerne

The hundred-year-old walls of the Park Hotel Vitznau encompass a world steeped in tranquillity, indulgence and culture. On the ‘Lake Lucerne Riviera’, guests experience understated luxury, genuine hospitality and scenery they simply cannot get enough of.

reCIRCLE - from disposable to reusable, with a system

reCIRCLE - from disposable to reusable, with a system

The Bernese start-up company reCIRCLE develops innovative reusable packaging for the catering industry. Thanks to the ingenious system, these remain in a closed cycle and can be reused by consumers at any time throughout Switzerland.

Madame Sum

Madame Sum

Three friends decide to venture into the craft of Chinese dumpling masters. They fiddle around, taste, test and finally refine the well-known dumplings with ingredients from European cuisine. These are produced in Herrliberg and delivered in the Zurich area and to the catering trade.

References

We have had the pleasure of working with the following clients on a project basis or over a longer period of time:

 

Contact

ESTHER BECK PUBLIC RELATIONS

Bellevuestrasse 57

CH-3095 Spiegel b. Bern

contact@estherbeck.ch

+41 (0)31 961 50 14

 

Legal reference Disclaimer